Blog
Digital marketing guides, written by the team that runs the campaigns
Practical articles on lead generation, Meta and Google ads, social media, SEO, WhatsApp and what is changing in digital marketing in India.
How much does digital marketing cost in India? A plain guide for brands
Agency fee, ad spend, content, tools: a clear look at what you are paying for, and how to tell a fair quote from an expensive one.
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Which digital marketing services does your brand actually need?
Strategy, ads, social, SEO, content, web: a way to pick the services that fit your goal and stage instead of buying the whole menu.
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Meta Ads in 2026: how to get leads, not just likes
Objective, audience, creative, form, follow-up: the five decisions that separate Meta campaigns that fill a pipeline from ones that fill a feed.
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Google Ads vs Meta Ads: which should your brand start with?
Google captures people already searching; Meta creates demand in the feed. A way to decide which goes first, and when to run both.
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Lead generation for real estate: a playbook for developers and brokers
Fewer junk leads, more site visits. The campaign structure, landing page and follow-up system we use for property marketing.
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WhatsApp marketing in India: API, broadcasts and click-to-WhatsApp ads
WhatsApp is where Indian customers already talk. How to use the Business API, broadcasts and click-to-WhatsApp ads without annoying anyone.
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Instagram Reels for brands: a 30-day content plan that builds an audience
Four content pillars, three hooks, a rhythm you can keep. A month of reels that grows an audience that actually buys.
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Local SEO: how clinics, restaurants and stores rank on Google Maps
The map pack brings more calls than most websites. How to set up, optimise and keep improving your Google Business Profile.
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AI in digital marketing: what to automate and what to keep human
AI makes marketing faster. It does not make it good on its own. A working split between what to automate and what to keep in human hands.
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The landing page checklist: 15 fixes before you spend on ads
Most ad budgets are wasted on the page, not the ad. Fifteen things to fix before you send paid traffic anywhere.
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Influencer marketing in India: nano vs macro creators, costs and contracts
Follower counts lie. How to choose creators by audience fit, brief them properly, keep the rights and measure what came back.
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LinkedIn lead generation for B2B: ads, founder content and lead gen forms
Expensive clicks, valuable leads. How B2B brands use LinkedIn Ads and founder content together to reach decision-makers and fill the pipeline.
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Performance Max: when it works, when it wastes money, and how to control it
PMax can be the best campaign in your account or the one that quietly eats the budget. The difference is in the inputs and the guardrails.
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