Events & entertainment
Digital marketing for events & entertainment
Ticket sales, registrations and buzz for concerts, festivals, summits and launches.
The challenge
What makes marketing in events & entertainment different
An event has one date and no second chance. Tickets need to sell early, the room needs to be full, and the content from the night has to keep working long after. This is where Showdeck Media started: our parent company, Showdeck, produces concerts, exhibitions, summits and award shows across India.
We market events end to end: ticket and registration campaigns, artist and speaker content, influencer and PR invites, on-ground photo, video and reels, live streaming for hybrid audiences, and post-event content and reports that turn attendees into customers.
- Selling enough tickets early to fund the event
- Reaching the right audience in a short window
- Capturing the event properly on the day
- Keeping the momentum after the event ends
What we do
How we grow events & entertainment brands
Ticket and registration campaigns tied to launch phases
Event & launch marketingArtist, speaker and teaser content for social
Content creationInfluencer and media invites and coverage
PR & media relationsOn-ground photo, video and same-day reels
Photo & video productionMulti-camera live streaming for hybrid audiences
YouTube adsRetargeting attendees for the next edition
Retargeting & remarketingServices that fit
Where we usually start
Event & launch marketing
Fill the room and get people talking.
Learn more
Meta Ads management
Facebook and Instagram ads that sell, not just get likes.
Learn more
Content creation
Scroll-stopping content, made in-house for every platform.
Learn more
Influencer collaboration
The right creators, telling your story to the right audience.
Learn more
PR & media relations
Get your brand into the news and in front of the right people.
Learn more
Photo & video production
Professional shoots for brands, products and campaigns.
Learn moreQuestions
Events & entertainment marketing FAQs
Can Showdeck also produce the event?
Yes. Showdeck, our parent company, handles event production, so marketing and execution can be run by one team.
How early should event marketing start?
Ideally six to ten weeks before the date for ticketed events, so there is time for early-bird phases, creators and press.
From the blog
Related reading
Meta Ads in 2026: how to get leads, not just likes
Objective, audience, creative, form, follow-up: the five decisions that separate Meta campaigns that fill a pipeline from ones that fill a feed.
Read article
Google Ads vs Meta Ads: which should your brand start with?
Google captures people already searching; Meta creates demand in the feed. A way to decide which goes first, and when to run both.
Read article
WhatsApp marketing in India: API, broadcasts and click-to-WhatsApp ads
WhatsApp is where Indian customers already talk. How to use the Business API, broadcasts and click-to-WhatsApp ads without annoying anyone.
Read article
Growing a events & entertainment brand?
Tell us your goal and we will come back with a plan built for your industry, usually within one working day.