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Performance marketing

App install campaigns

Installs from users who actually open and use your app. We run app campaigns on Google (Search, Play, YouTube) and Meta to drive installs and, more importantly, in-app actions such as sign-ups, first orders and subscriptions, with tracking through your mobile measurement partner..

A person holding a smartphone showing an app dashboard

Overview

App install campaigns by Showdeck Media

We run app campaigns on Google (Search, Play, YouTube) and Meta to drive installs and, more importantly, in-app actions such as sign-ups, first orders and subscriptions, with tracking through your mobile measurement partner.

What's included

Everything in our app install campaigns service

Google App Campaigns and Meta app ads

MMP and in-app event tracking setup

Creative sets for Play Store and social

App store listing optimisation (ASO)

Re-engagement campaigns

Cost per install and cost per action reporting

What you get

  • Scalable, quality installs
  • Lower cost per active user
  • Better app store visibility
  • Data on which users stick

Ideal for

  • Consumer and fintech apps
  • Edtech and health apps
  • Marketplaces and delivery apps
  • Startups preparing a launch

Industries

Finance & insurance

How we work

From first call to results

Our full process

Audit & tracking

We check your accounts, pixels and conversion tracking before spending a rupee.

Structure & creative

Campaign structure, audiences, keywords and ad creatives built around one goal.

Launch & learn

Campaigns go live with test budgets, and we watch the first results closely.

Optimise & scale

Weekly optimisation, creative refreshes and budget moved to what converts.

Questions

App install campaigns FAQs

Do you track in-app events?

Yes. We work with your MMP (such as AppsFlyer, Adjust or Firebase) to optimise for real actions, not just installs.

iOS and Android?

Yes, both, with campaign setups suited to each platform's tracking rules.

App install campaigns for your brand

Tell us your goal and we will come back with a plan, timelines and a fee range, usually within one working day.